Tagged with: Janine Benyus . Video

(http://blog NULL.aquabio NULL.us/wp-content/uploads/2010/08/biomimicry1 NULL.png)By: The Biomimicry Institute (http://www NULL.asknature NULL.org)
Video Content: Janine Benyus: 12 sustainable design ideas from nature

Biomimicry (from bios, meaning life, and mimesis, meaning to imitate) is a design discipline that seeks sustainable solutions by emulating nature’s time-tested patterns and strategies, e.g., a solar cell inspired by a leaf.  The core idea is that Nature, imaginative by necessity, has already solved many of the problems we are grappling with: energy, food production, climate control, non-toxic chemistry, transportation, packaging, and a whole lot more.

Note: If you don’t have access to YouTube, watch the video here (http://www NULL.ted NULL.com/index NULL.php/talks/janine_benyus_shares_nature_s_designs NULL.html).

Animals, plants, and microbes are the consummate engineers. They have found what works, what is appropriate, and most importantly, what lasts here on Earth. Instead of harvesting organisms, or domesticating them to accomplish a function for us, biomimicry differs from other “bio-approaches” by consulting organisms and ecosystems and applying the underlying design principles to our innovations. This approach introduces an entirely new realm for entrepreneurship that can contribute not only innovative designs and solutions to our problems but also to awakening people to the importance of conserving the biodiversity on Earth that has so much yet to teach us.

Looking at Nature as Model, Measure, and Mentor

Consciously emulating Nature’s genius means viewing and valuing the natural world differently. In biomimicry, we look at Nature as model, mentor, and measure.

Model:  Biomimicry is a new science that studies Nature’s models and then emulates these forms, processes, systems, and strategies to solve human problems – sustainably.

Mentor:  Biomimicry is a new way of viewing and valuing nature. It introduces an era based not on what we can extract from the natural world, but what we can learn from it.

Measure:  Biomimicry uses an ecological standard to judge the sustainability of our innovations. After 3.8 billion years of evolution, Nature has learned what works and what lasts.

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